Salesforce is the most popular customer relationship management (CRM) software in the world. It is a low code environment where it can be customized for the needs of the organization.

Salesforce offers Customer Relationship Management (CRM) Software, Mobile Apps, Cloud Computing, and Customer Support. If you want a CRM that has a complete set of applications to help your teams do their jobs better, Salesforce is right for you.

Salesforce is used by software companies and companies in other industries, such as hospitality and financial services. Salesforce does a lot, but it particularly excels at CRM (Customer Relationship Management).

Salesforce is more than just an application. It is a comprehensive Customer Relationship Management system that ties everything together and provides a front-end dashboard for analytics and execution. Salesforce has powerful solutions for sales teams, marketing teams, or customer support representatives. This security-conscious cloud-based application is designed for small and large businesses alike and allows for customization to ensure it fits your company structure.

You might ask: Why is Salesforce not an ERP system? Indeed, Salesforce CRM can’t directly control your manufacturing or inventory systems. However, Salesforce data can be integrated into an ERP solution and has been so effective that businesses like yours trust Salesforce with their contact center, marketing automation, and sales apps. Salesforce CRM helps you keep your sales pipeline moving, track and manage opportunities and leads, and improve customer relationships. It also provides a single interface for all of your business processes so that you can control aspects of your business, including marketing, customer support and service, human resources, IT infrastructure, finance, and accounting. But Salesforce CRM does not offer ERP functionality like inventory, production, supply chain management, and more. For a complete ERP solution, some choose to combine the power of Salesforce with a more robust business suite.

The pricing for the Salesforce CRM package is relatively simple and transparent. However, the pricing structure varies from product to product. There are two basic types of licenses — user-based and component-based. User-based licenses depend on how many people use the particular component or feature, while component-based rights determine how much It can store data in each element. It can further customize each license to cater to your business requirements.

Salesforce CRM is a complete customer relationship management solution that integrates multiple applications. It is a flexible sales-focused solution that provides tools to manage leads, accounts, contacts, and opportunities and performs advanced marketing functions. The cost of Salesforce depends on the features licensed and the edition of Salesforce you purchase.

The Customer 360 suite gives people the power to make smarter business decisions across every team faster: Sales: Find new customers, forecast revenue, and uncover relevant leads. Marketing: See what customers are searching for across all channels. Commerce: Identify individual product traits and behaviors that influence purchase decisions. Service: Streamline your operations. IT: See a more unified view of customer data within your existing infrastructure.

Salesforce is an integrated platform that allows customers to access, analyze, and share data while engaging in an intuitive user interface. The Salesforce software is developed in Apex, an object-oriented programming language with syntax similar to Java. Therefore, developers can create custom applications on the Salesforce platform if they are familiar with Apex, or if not, who can consult implementation partners for integration assistance. If Apex is not a familiar language to your team, Salesforce implementation partners (DevOps firms) can help you implement and integrate the Salesforce solution into your existing systems.

Front end –

1. Visualforce (an XML syntax typically used to generate HTML)
2. Aura Components (Client side)
3. Lightning web components (LWC)

Back end – Apex (an on-demand proprietary Java-like programming language for Force.com)

Query processing – Salesforce Object Query Language(SOQL) and Salesforce Object Search Language (SOSL) (Similar to SQL, returns list of Salesforce records, objects, count, sum etc…). Anyhow SOQL and SOSL is part of APEX, so it can’t be called a query language.

Salesforce uses the Oracle database to handle the fierce processing of our CRM software and hundreds of millions of records. Salesforce also utilized PostgreSQL, Amazon RedShift and a few other databases, but the majority of its platform runs on Oracle Databases. But Salesforce is so much more than just a database.